The new Philipp Plein store officially opened its doors on Thursday, 29th March, in presence of the designer himself at Dubai Mall, one of the most renowned international shopping destinations located in Downtown Dubai.

The grand opening was attended by Dubai’s fashion icons, trendsetters and loyal clientele including Russian pop singer Philipp Kirkorov, Hassan Goldooz, Bahar Goldooz Hassani, Soraya Bacai, Suhad Rabah, Elnaz Golrokh, Hamid Fadaei, Tamara Jamal, Farhana Bodi, Ramy Nabil, DJ Bliss.

The store offers the full range of menswear, womenswear, kidswear and accessories collections. Covering 190 square meters and conceived by Philipp Plein together with the architectural firm CLS, the design showcases an innovative concept, concrete and back printed glass with marble pattern are the main elements: white marble designates the women’s collection and black marble for menswear.

The areas are separated by two mirrored fitting rooms featuring the iconic hexagonal shapes, recurring also on the ceiling design and some elements of the furniture.