Pirelli, the world-leading tyre manufacturer and a global symbol of Italian industrial excellence, has introduced its innovative Pirelli Tyre Hotel to the UAE, a tailored facility where drivers can store their premium tyres to optimize performance.

The temperature-controlled facility at Pirelli’s P ZERO™ World in Dubai is fitted with custom-designed racks designed to enhance health and longevity of tyres. The much-vaunted Tyre Hotel concept was first introduced by Pirelli at its Tyre Performance Centre in Burton-on-Trent, England.

With the new motorsport and track day season now in action, the hotel’s location on Hessa Street in Dubai makes for an ideal pit-stop for enthusiasts heading to nearby Dubai Autodrome. Drivers can call into P ZERO™ World, change tyres for their track session before returning them to the hotel.

Vintage car owners can also check their tyres into the hotel, which is complimentary for Pirelli customers, to guard against flat spots, a common condition in cars that are parked for long periods. Furthermore, with the off-road season picking up pace, the hotel caters to off-road enthusiasts.

The Tyre Hotel is the latest example of Pirelli driving service excellence in the region. Alberico Avogadro, Managing Director Pirelli Middle East, said: “The Tyre Hotel is a novel concept tailored to meet the needs of our loyal customers and drivers who want to optimize the performance, whether on the track or the road.”

“We are committed to service excellence and the hotel facility means drivers don’t have to worry about the performance of their tyres. Our team of specialists at P Zero™ World Dubai take care of everything, which allows drivers to pull in for a pit-stop, change their tyres and go.”

The Tyre Hotel is just one of the many features at P Zero™ World Dubai, one of only four such stores in the world, after Munich, Monte Carlo and Los Angeles. It is only outlet in the UAE where motorists can access the entire range of Pirelli tyres. Spread over 600 sqm it offers laser-guided wheel alignment tools and automated tyre mounting equipment.