Today at 8.40pm, the world’s tallest building and the epicentre of Dubai’s bustling city life, Burj Khalifa, was lit up in pink thanks to fashion e-tailer PrettyLittleThing.

Framed against the urban tapestry of the cosmopolitan city of Dubai, the landmark skyscraper illuminated with vibrant lights, celebrating PrettyLittleThing’s Arabic website launch and presence within the global fashion scene.

Immaculate on the eye and exquisite in its pink hues, the PrettyLittleThing projection was anything but little, accentuating the dimensions of the world’s tallest building and celebrating the online presence of this fashion powerhouse in the MENA region, to a global audience, which means that all eyes are on PrettyLittleThing!

Designed to overwhelm, the PrettyLittleThing projection planned to leave the city awed, making this fleeting moment a defining snapshot for the long-awaited Spring and the latest fashion trends that it brings forward together with PLT’s fierce and empowering apparel drips during Women’s History Month.