Capturing the essence of the Holy month of Ramadan, Pure Gold Jewellers has launched special edition diamond pendants with the word “Allah” inscribed in Arabic calligraphy. The most affordable pendant in the collection is crafted in a starflower design, and embedded with dazzling diamond stones on the gold frame. Available for AED 786, this exquisite pendant has the allure of style and value.

According to Karim Merchant, group CEO and MD of Pure Gold Jewellers, “Our Ramadan special edition collection is inspired by traditions, yet have a modern twist. Ramadan is a time for devotion, sanctity and strengthening bonds with loved ones; and our limited-edition collection reflects the spirit of the month.”

Another one of the diamond pendants in the collection comes with circular gold lattice, with a dome shape engraved in diamonds. This timeless piece of classic jewellery is priced at AED 1,099.

In accordance with Pure Gold Jewellers’ Genuine Price Promise (GPP) on diamond jewellery, all purchases are entitled to free lifetime repair, exchange warranty, guaranteed low prices and assured 70% cashback.