Freedom Pizza, the home-grown UAE pizza delivery company, announces a 45% reduction in motorcycle accidents with their drivers in the past eighteen months. In late 2015 Freedom Pizza launched the Safety Delivered campaign spearheading safety amongst the UAE roads, which continues to prove to be a huge success.

To ensure safety was put first, Freedom Pizza’s 125 delivery drivers attended a driver safety training workshop with Ride Safe UAE during the last quarter of 2016, which contributed to the reduction of accidents of its drivers in 2017.  In addition to the training, drivers were issued with a DOT/ECE certified Life Helmet, safety boots, new bikes and a new uniform, with full CE rated body armour, which would protect them in the result of an accident.