Every CEO needs to understand SEO unless he/she is living in the stone age!

Search Engine Optimization (SEO) is the process of improving the quality of traffic to a web site from search engines via organic or algorithmic search results. As an Internet marketing strategy, SEO considers how search engines work and what people search for.

Optimizing a website primarily involves editing its content and HTML coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.

A professional organisation would typically deploy the following tools for implementing SEO:

• Rank Check Tool: Checks the ranking of your website/webpage across popular search engines

• Web CEO: Gets the list of key words and key phrases that will bring most targeted visitors to your site and measures the effectiveness of the website

• Google Webmaster: The tool answers all crawling and indexing questions that enhance and increase traffic to the site, and connect you with your visitors

• Google Analytics: Helps to gain rich insights into website traffic with Advanced Segmentation, Custom Reporting, Motion Charts, and more

• Link Popularity: Checks the link popularity status of the web site on search engines and compares it to other web sites on the Internet

• Text Analyzer: Provides information on the readability and complexity of a text, as well as statistics on word frequency and character count

• W3C HTML Validation: This validator checks the markup validity of Web documents in HTML, XHTML, SMIL, MathML, etc

• W3C CSS Validation: Helps Web designers and Web developers check Cascading Style Sheets (CSS)

• W3C RSS Validation: Checks syntax of Atom or RSS feeds

• Website Grader: A tool that measures the marketing effectiveness of the website

• XML Sitemap Generator: Creates an XML sitemap that can be submitted to Google, Yahoo and other search engines to help them crawl your website better

• Xenu’s Link Sleuth: Checks Web sites for broken links. Link verification is done on “normal” links, images, frames, plug-ins, backgrounds, local image maps, style sheets, scripts and java applets

If all of above sound like French to you, ask for professional help. Contact sharad@cyber-gear.com.