Dubai’s iconic retail and leisure destination WAFI has announced a patriotic expression platform that will run from 2^nd November to 2^nd December during mall opening hours, ending in an artistic finale on the 46^th UAE National Day.

The campaign, which is titled ‘A Hand for the Nation’, is a symbolic representation and an invitation to UAE nationals as well as residents to come and show their love for the nation they proudly call home.

Throughout the month of November, WAFI visitors will have the opportunity to pledge their commitment through a specially designed digital activation alongside an exciting schedule of activities during the whole month. Each pledge or Hand for the Nation will help light a portion of large UAE Flag, which is designed to light up entirely upon 46,000 pledges.