Majid Al Futtaim, the leading shopping mall, communities, retail and leisure pioneer across the Middle East, Africa and Asia is excited to announce that Ski Dubai will host the world’s first indoor edition of Red BullJump & Freeze in partnership with Dubai Sports Council on Friday, 09 July. The unique competition will see 20 teams in custom-made costumes and vehicles slide down the slope of Ski Dubai, hit the kicker and jump into a pool of freezing water before a panel of judges who will decide the winners.

To enter, thrill-seekers over the age of 16must register their team on www.redbull.com/jumpandfreezeuae and submit a sketch of their costume and vehicle by Monday, 28 June. Each team can consist of two or three members and the top 20 teams will be announced on the Red Bull website on Tuesday, 29 June.

Red Bull Jump & Freeze is free to take part in and entrants will be in with a chance of winning a host of prizes including luxury hotel stays, passes for entertainment experiences including Ski Dubai, Dreamscape and VOX Cinemas as well as branded sports apparel and accessories. Teams will be judged on costume creativity and overall performance at the live event at Ski Dubai on Friday, 09 July and prizes will be awarded for first, second and third place as well as for the most creative team.

His Excellency Saeed Harab, Secretary-General of Dubai Sports Council added, “We are proud to partner once again with Ski Dubai to bring this truly unique experience to Dubai, a city of many world firsts and synonymous with innovation. Ski Dubai is a state-of-the-art facility dedicated to hosting a wide-variety of snow sports activities throughout the year and Red Bull Jump & Freeze is an exciting addition to its calendar of events. With temperatures soaring outside, now is the ideal time to put your creativity to the test and enjoy the entertaining and fun atmosphere in sub-zero temperatures on the slopes of the World’s Best Indoor Ski Resort.”

Mohammad El Etri, Vice President of Global Snow at Majid Al Futtaim Leisure, Entertainment & Cinemas said, “Ski Dubai is extremely excited to collaborate with Red Bull and our long-standing partners Dubai Sports Council to host the world’s first indoor edition of Jump & Freeze. We are calling on adventure-seekers across the United Arab Emirates to get creative, test their limits and take the plunge at what promises to be a fun-filled day out and the coolest event this summer!”

Red Bull Jump & Freeze has previously taken place in outdoor ski resorts in Lebanon, Estonia, Lithuania and New Zealand. For more information and to register your team, visitwww.redbull.com/jumpandfreezeuae. Ts & Cs apply.

Ski Dubai was recently nominated for ‘Middle East’s Leading Adventure Tourist Attraction’ and ‘Middle East’s Leading Tourist Attraction’ at the 2021 World Travel Awards as well as ‘World’s Best Indoor Ski Resort’ at the 2021 World Ski Awards, a title which it has retained for five consecutive years. For more information about Ski Dubai visit skidxb.com or follow @skidxb on social media channels.