Sobha Realty, the leading premium real estate developer, today announced the launch of a first of its kind Sobha Experience Studio. Located at the company’s flagship master development Sobha Hartland in Mohammed Bin Rashid Al Maktoum City in Dubai, the Experience Studio takes visitors on a behind-the-scenes journey of the various innovative aspects that make up its design and construction process to achieve the signature quality of a Sobha home.

As an international luxury developer committed to redefining the art of living through its unique intuitive design philosophy that goes into delivering thriving and sustainable communities, Sobha seeks through this Experience Studio to enhance customer understanding of its in-house construction and design capabilities. The Experience Studio also highlights the distinct quality, materials and efforts that go into delivering luxury living spaces to Dubai’s residents and its meticulous attention to detail in every aspect of the execution, workmanship and service.

Upon arriving at the Sobha Experience Studio, visitors are welcomed into a theatre, where they can watch an informative video that introduces Sobha Realty. They are then provided a guided tour of the Experience Studio, where they walk through the various stages of the construction process from the concept and development of the structure to its hardscape, and external and internal finishes. They can see various spaces, such as the bathrooms and wardrobes take shape. Visitors will also be able to view the smart solutions integrated into the design that ensure proper and timely maintenance of all units within Sobha Hartland.

Notably, Sobha Realty employs a distinctive backward integrated model that enables full control of the construction process and compliance with its stringent quality standards across all projects. It is the only company in the world that employs in-house resources to develop projects from ideation and conception to construction and handover. Sobha’s “Backward Integration” business model has also been recognized as a Harvard Business School case study and is taught at HBS.

Speaking on the launch, PNC Menon, Founder and Chairman of Sobha Realty, said: “The SobhaExperience Studio is the fulfilment of a dream. It marks the culmination of the creative efforts by the various teams within Sobha Realty that are engaged in the construction and delivery of Sobha’s signature homes to our customers. Quality is a hallmark that distinguishes us as a developer and we are proud to showcase the dedication, effort and creativity that goes into fulfilling our commitment to redefining the art of living.”

He added: “At the Sobha Experience Studio, visitors can view the intricacy of our construction process and gain an understanding of the various materials and elements that go into making a Sobhahome. This Studio also provides interested buyers with key insights that help to benchmark quality in the real estate sector – so crucial when you plan to own a home in Dubai.”

Sobha Hartland is an eight million square feet community located in the heart of Dubai in Mohammad Bin Rashid Al Maktoum City. The development offers a range of homes starting from studio apartments to six-bedroom luxury villas and high-end townhouses, including Creek Vistas, One Park Avenue, Sobha Hartland Garden Houses, Canal Villas, Gardenia Villas and Forest Villas. Sobha Hartland also holds the distinction of being one of the only master-planned projects under development, where approximately 30 per cent of the community is reserved for greenery and open spaces. The master development is set for completion in 2025.