Sole DXB has announced a long-term partnership with Cadillac. Following two consecutive years of successful collaboration, Cadillac and the Dubai annual street culture festival, Sole DXB, are excited to enter into an agreement that will see them working together well into 2019.  The partnership will focus on bringing the best of global street culture to the community in the Middle East through art, music and fashion.

Since its inception, Sole has grown leaps and bounds from its humble beginnings to a highly trafficked and well-respected platform. Taking place at the end of every year in Dubai as a three-night, two-day festival, Sole acts as a pioneering hybrid between a music festival and a direct-to-consumer fashion trade show. Inspiring growth within the Middle East’s design and progressive fashion sector, the partnership between Sole DXB and Cadillac represents the exciting growth and vitality of the region’s alternative arts scene. This is the new frontier for culture.