Suitsupply, the globe-spanning European brand renowned for its focus on expertly crafted men’s tailoring, is back in Dubai with a new home at Gate Avenue in the Dubai International Financial District. Opened on March 17th, Suitsupply at Gate Avenue is a 137-m2 shop in the heart of Dubai’s City Walk area—providing a sophisticated retail shopping experience in a beautiful walkable surrounding.

Famed the world over for its architectural, culture and fashion scenes, Dubai and its style-conscious Gate Avenue in the DIFC is the ideal location for the European brand’s second shop in the UAE. Bursting with the vibrant atmosphere that has become an easily recognized brand staple, the store features muted wooden floors and playful furnishings that beautifully reflect the area’s perfect blend of excitement and refinement.

The new location offers full collections of suits, jackets, shoes, outerwear, accessories and attire in a range of styles and sizes—all topped off with an in-store tailor for on-demand alterations; allowing everyone to leave with the perfect fit. In an industry where fast fashion dominates, and craftsmanship is disappearing, Suitsupply introduces a better option: one where no attention to detail or quality is ever spared.

They have received widespread accolade from the likes of GQ, Esquire, and perhaps most notably, a Wall Street Journal blind test that ranked a $600 Suitsupply suit in a first-place tie with a $3,600 Armani. Founded in Europe in 2000, Suitsupply has since grown to over 100 international stores in cities such as Milan, London, Zurich, Amsterdam, New York, Toronto, Shanghai, Singapore and Hong Kong and, in addition to their expanding brick-and-mortar locations, maintains a strong online presence, allowing them to bring their style and top-tier service to all corners of the planet.