A colorful community of ‘superheroes’ turned out in force today at the sixth edition of The Color Run presented by Daman in the UAE. Proving that fun and fitness is very much at the forefront of residents’ minds in the UAE, the Happiest 5k on the Planet was enjoyed once again by thousands of Color Runners.

This year’s Color Run Hero Tour saw families, children, fit-squads and work besties – from babies to grandparents, teens to Millennials – happily dance, skip and run their way through the 5k route in their Hero Capes…and what a route it was! In the all-new Super Zone, Color Runners soared to new heights against the backdrop of the Dubai skyline while the Foam Zone was back by popular demand for its second year and certainly proved a hit once again! The brand new Honor Photo Zone snapped runners at their very best and gave the selfie generation something to smile about, with their best profile pics ever!

Elsewhere on the course, Color Runners were once again covered from head to toe in an array of color and received their medals at the Finish Line before enjoying the ultimate color party with family and friends at the Finish Festival!

Christian Moufarrej, Event Director for The Color Run presented by Daman said: “Each year we are inspired and encouraged by the many thousands of runners of all ages, backgrounds and fitness levels, who come together to mark what we know worldwide as the Happiest 5k on the Planet. This year is no different! With the support of Daman, we brought out the hero in each and every one of our participants, and achieved our aim of inspiring others to stay fit and active, and enjoy a long, healthy and happy life.”

Since its inception globally in 2012, The Color Run has become a worldwide phenomenon, continuing to innovate the 5k paint race genre each year. The Color Run has been experienced by over 6 million people worldwide in 35+ countries and has donated a staggering $5 million to charity to date. This year, The Color Run presented by Daman contributed a portion of every entry to local charity, Friends of Cancer Patients.

Andrej Mekionis, Director of Digital and Marketing at National Health Insurance – Daman, presenting partner of the event said: “The Color Run presented by Daman is the perfect platform to encourage friends and families to get together in a fit, fun-filled atmosphere.  Our on-going support of the event reinforces Daman’s philosophy of creating healthy communities and empowering the public to lead a healthy, active lifestyle. It’s great to see such a huge turnout for this year’s event and we’re delighted to see The Color Run continuing to grow year on year. Well done to all participants!”