Sushi Art and VOX Cinemas are introducing a unique new way to enjoy sushi at the movies with the launch of the Sushi Pop, an exclusive collaboration that brings Sushi Art’s freshly made sushi to the cinema experience in a playful and unexpected format. Launched on 1 October, the limited-time concept brings together two brands united by innovation. As a pioneer in the region’s entertainment industry, VOX Cinemas has continually redefined the moviegoing experience, making it the perfect partner for Sushi Art to introduce a unique new way for guests to enjoy freshly made sushi while watching their favourite films on the big screen.

Designed especially for the cinema setting, the Sushi Pop offers a convenient and playful way to enjoy sushi during a movie. Presented in a specially designed tube, each Sushi Pop contains a full sushi roll that is gradually pushed upwards from the base, allowing guests to enjoy it one bite at a time throughout the film. Finished with soy sauce poured over the top, the format creates a fun, convenient, and mess-free cinema dining experience. Easy to carry and created for effortless snacking, it combines Sushi Art’s focus on quality and creativity with the excitement of the big screen.

Bringing one of the latest global food trends to the UAE, the collaboration reimagines how sushi can be enjoyed beyond the restaurant. Available directly from the VOX Cinemas Candy Bar, the Sushi Pop adds an unexpected new choice to the traditional cinema food offering, bringing Sushi Art’s contemporary approach to Japanese cuisine directly into the movie experience.

Guests can choose from four exclusive recipes, each combining bold flavours and contrasting textures: Special California Pop, Crispy Spicy Salmon Pop, Shrimp Tempura Pop, and Wasabi Crunch Pop.

Moviegoers can head to the Candy Bar at VOX Cinemas Mall of the Emirates in Dubai or VOX Cinemas Yas Mall in Abu Dhabi, pick their favourite flavour, and enjoy it alongside their chosen film. Priced at AED 49, the Sushi Pop will be available exclusively at the two locations for a limited time.

Bringing together two much-loved experiences, the exclusive collaboration gives moviegoers a fresh and unexpected way to enjoy their next cinema visit to VOX Cinemas. Whether watching the latest release with friends, enjoying a family outing, or heading to the cinema solo, guests can now experience the pairing of Sushi Art with the magic of the big screen.