Today The Dubai Mall announced the launch of its virtual store now available on noon.com. Created to support the community, this strategic partnership enables The Dubai Mall to continuously serve its customers from the comfort of their homes, whilst supporting the UAE’s ‘#StayHome’ directive.

The Dubai Mall virtual store on noon.com brings together the strengths of both partners to deliver a safe and fast store-to-door shopping experience. Customers can shop over 24 leading brands with new brands to be added every day.  All stores and services within The Dubai Mall – including essential retailers such as supermarkets and pharmacies are encouraged to sign up, with on-boarding help and support available throughout the registration process.

Commenting on the launch, Mohamed Alabbar, Chairman of Emaar and Founder of noon, said: “Serving our customers within the context of the current situation is a challenge we set out to overcome. Our agile teams adapted quickly, anticipating and responding to the needs of residents across the country while abiding by the government mandate to stay home. I’m proud of this collaboration and believe that The Dubai Mall shopping experience on noon.com, is a testament to the power of digital transformation across our ecosystem.”

Deliveries will be fulfilled by noon.com across the UAE including next-day delivery on selected orders. Across its fulfilment centres, the regional e-commerce giant recently implemented a number of contactless and cashless payment options for customers, maintaining the highest standards of hygiene.

For more information, or to shop The Dubai Mall visit www.noon.com.