Dubai welcomes its first and unique online off-center rental platform for children’s books and toys: Toyshare. On a mission to rescue the planet and provide limitless creativity and learning, Toyshare has created a concept that embodies a sharing economy for children to “Play.Learn.Share.” while reducing the amount of plastic in landfills and oceans. Families across the UAE can now enjoy an economical and sustainable platform to regularly access top-quality books and toys while reducing home storage requirements and, ultimately, reducing plastic waste.

The ingenious idea was coined by Hani AlQattan, a UAE National airline captain, after he soon discovered that the books and toys he would gift his children were short-lived since his children would lose interest and abandon the items after two weeks. The father of two and innovative entrepreneur had then established Toyshare to address two main concerns; save books and toys by increasing their lifecycle, and increase practicality for parents while reducing the expense. Through the founder’s passion, Toyshare’s offerings include providing new educational books and toys every fortnight delivered directly to families’ doorsteps across the UAE, which are then collected and replaced with new toys to consistently stimulate learning habits and activate creativity all while preserving the earth.

The innovative platform gives families access to quality products with endless possibilities from its hand-selected books and toys spanning over 100 high-end brands from around the world for ages 1-12, ranging from kids’ favorite Chicco, Lego, Nerf guns, LeapFrog to thousands of educational wooden and plastic branded toys. Toyshare’s diversified portfolio of over hundreds of books includes popular books by more than 40 publishers, including the renowned Diary of a Wimpy Kid series, Dog Man, and many more.

For peace of mind, all books and toys are professionally disinfected and sterilized using environment-friendly cleaning products and top-quality UV lights to clear potential germs and bacteria. Before dispatching via Aramex delivery, and as an extra precaution, the warehouse has added a lock to their packaging bags which will further maintain the sterility of products while being delivered to homes.

The platform’s creative and entertaining gesture can be seen in their payment method as a user would be required to purchase ‘balloons’ as a currency which will then be used to rent the books and toys. For a seamless process, Toyshare offers monthly memberships for users to subscribe to a best-suited plan, with two deliveries a month, that are customized according to the number of toys desired.

Toyshare aims to educate children on the importance of giving and sharing, which is deeply embedded in the company’s values. Once books and toys are retired from its library, they are then donated to www.toyswithwings.org charity to distribute the pre-loved books and toys to refugee camps, orphanages, centers for disabled children, and pediatric hospitals.

Families can sign up to receive new educational books and toys every fortnight at their doorstep through a user-friendly app available on App Store and Google Play.