The progression of technology and the production of convergent devices such as smartphones and tablets have changed how the media consumes information; shifting from books and newspapers to TV and radio and finally to the Internet. And to comply with this, numerous business companies have changed their marketing strategies to be predominantly based online. But with uncountable websites grappling to attain top positions and compete for global success, it becomes challenging for marketers to create websites that function effectively and profitably and enhance the growth of their businesses.

Hence, professionals seek backlinks which well-known and popular websites to increase their own website traffic and brand visibility. From the receiving end, these are often referred to as incoming links or inbound links, and from the linking side, they’re called external, outgoing, outbound links. They help Google, and other search engines determine which pages should rank the highest for a given query.

Being ranked high in search engines allows marketers to increase website visits, reach as many customers as possible, and fortify brand identity and recognition to tackle the constantly swelling competition within markets. Gaining a top position in Google search results also makes the company or business more renowned and recognized among customers, making the page distinguished and reputable. This way, the employment of backlinks allows businesses to flourish and outwit marketing rivals.

Backlinks can be earned, created, or built. Earning backlinks refers to natural organic growth when people discover pages through any medium like Google search, social media, or word of mouth, and click the link to the page. Creating backlinks refers to adding a link on another website that points to the site through forums, directories, or blog comments. And finally, building links refers to strategically reaching out to other site owners, editors, or web admins and asking them to link to the page to gain traction for the site. When a carrier receives a backlink, it’s essentially another website vouching for the content on the page. The more backlinks you get from credible sources, the higher the trust. But the easier it is to get a backlink, the less valuable it will be.

Not all backlinks are equal. There are two different types: high-quality backlinks and low-quality backlinks. Marketers must always focus on getting high-quality backlinks because they serve as the foundation of the most successful search engine optimization. They gain the validation of search engines. Search engines consider backlinks significantly more important than any keyword optimization on the site’s pages. Backlinks allow sites to be graded by the search engines and increase traffic, drawing the target audience to the relevant area and enabling businesses to flourish. High-quality backlinks on the website tell the search engines that the site is worth noticing on the SERPs and that the content is valuable and creditable enough to send more people to the site. With a lot of backlinks from relevant and authoritative sites that have high domain authority, rankings will climb. However, links from junk sites will not bring in any traffic and may increase the chances of penalization in the search engines. When people search for something, marketers can often read the number one result, which results in some of them linking to that page from their websites, and due to the new links, the first-ranking page often stays at the top, creating the circle of Search Engine Optimization (SEO).

Moz SEO (Search Engine Optimization) company interviewed tons of marketing experts, asking them what factors affect Google’s ranking the most. All experts responded with backlinks. Links to a marketers’ website can send them more visitors through referral traffic which can help search engines discover their pages faster. Google looks at the number of backlinks,the relevance of the websites with the links, and domain authority.

As markets expand, so does the SEO through which people can stay up to date with frequent searches in the industry and follow up on the ever-changing trends. This way, marketers can learn about customer behaviours and preferences and adapt businesses to suit them, revolutionizing the commercial world for the greater good.