A partnership between Baume & Mercier, Dubai Airports and JCDecaux

As the next evolution of the partnership with the Carroll Shelby Company initiated in 2015, Baume & Mercier partnered with Dubai Airports and JCDecaux to bring one of the rarest American sports cars in the world to Dubai: the iconic Shelby® Cobra 427*.

In the 1960’s, after a great career as a driver, Caroll Shelby set his sights on creating cars that would be faster, lighter, more nimble and able to win against the world’s best. He took an AC chassis, inserted a Ford V8 engine and re-engineered the car to handle the additional power. A dream revealed him the name: The Shelby ® Cobra was born. Several versions were built between 1962-1966 from the original 260 through the 289 and 427 S/C cubic models to the Cobra Daytona Coupe.