To celebrate this year’s Dubai Summer Surprises (DSS) 2008, Vice Versa is issuing a specially branded DSS card to promote the event. Every week, one lucky winner will find up to AED 3000 in Card-CashTM hidden on their Vice Versa card to spend instantly at the special summer event. Cardholders can enjoy up to 20% of their purchase value back on their Vice Versa card when they shop, dine or enjoy entertainment and leisure activities at more than 275 premium outlets within the city.

Vice Versa has a special surprise of it’s own for this DSS as well! A special DSS mini guide has been published that will form a part of the Vice Versa welcome package distributed to the visitors coming to Dubai during DSS 2008. The mini guide will include information about the summer activities and the special summer promotions that cardholders have in store at DSS. The Vice Versa card is packaged along with The Premium Guide to Dubai that includes essential city information – from maps and tourist spots to a full listing of all premium partner outlets like Tommy Hilfiger, Kenneth Cole, Calvin Klein, Hugo Boss, GF Ferre and many more.