The UAE F&B market is highly competitive. Dubai ranks 2nd worldwide having the most restaurants per million inhabitants. As per a KPMG report, Dubai counts 2,935 F&B outlets per million residents, while only Paris has more with 3,656 restaurant outlets per a million population.

Third Avenue Boutique – where food is fashion – is a restaurant that is different from any other in the UAE. Instead of a certain cuisine, they offer fashionable gourmet food that constantly changes, served in a chic environment that is perfect for anyone who enjoys the extraordinary. This Ramadan to share the spirit of the holy month, the restaurant offers a set course menu for Iftar and Suhoor that will amaze.

“The core concept of our Third Avenue Boutique is that food is fashion, and fashion is much more than clothes or a style, it’s our way of doing things. We therefore want to inspire and share a different way of how people behave in their unique manner. So fashion is not shallow, by any means, fashion is a deep root of change, where people start performing differently to become more productive, unique, inspirational. Food is fashion and fashion is your way of doing things differently.” States Mohamed Hilal, owner Mohamed Hilal Group and innovator behind the concept.

„Change is the new constant. The world around us is continuously evolving and it’s my firm believe that we have to reinvent ourselves to remain a vital part of the industry. Restaurants as we know them are no not the future, concepts will have to adapt to the fast- paced environment, opt up their offering and add meaning to each guest experience.” Elaborates Mr. Hilal.

The Third Avenue Boutique is located in the prestigious Fashion Avenue in Dubai Mall, adjacent to super brands such as SJP, Oscar De la Renta and MCM. The Dubai mall, welcomes more than 80 million visitors annually and has over 200 food and beverage outlets – business consequently is highly competitive.

„Creating food is a form of art. It takes a lot of love and passion to constantly innovate and challenge your own expectations. We are very proud of our menu and the food we offer – a taste sensation one of a kind.“ explains Samuele Crestale, Corporate Chef of the group.

The Mohamed Hilal Group has more than 120 boutiques and restaurants in the GCC and is further expanding. The group has a versatile portfolio of luxury products covering perfumery, fine confectionary and gourmet food among others, with the mission to create an ultimate experience of inclusive, innovative and inspirational Emirati Lifestyle, globally.