The premier boutique training facility, ROAR DXB, is now officially open and is welcoming new clients in Dubai, giving people in the city access to world-class personal training with three-time Olympian former speed skater, renowned BBC pundit and the UK’sleading body transformation specialist, Sarah Lindsay.

Internationally famous for its 12-week transformational programmes, ROAR DXB uses progressive weight training principles to help clients escape fad diets, get stronger and achieve incredible health and fitness results.

ROAR DXB Founder, Sarah Lindsay commented: “I am so excited to announce that ROAR DXB is now officially open in Dubai. There is no better time than a new year for people to commit to changing their health and fitness for good and our 12-week transformation programmes are the best way to kick-start people’s fitness journeys.The ROAR DXB community is growing every day and we are so excited to have the opportunity to give people in Dubai a powerful personal training strategy and solid goals that will transform their lives and attitude to fitness and well-being for long-term success.”

She added: The ROAR DXB launch is a dream come true. Seven years after our first ROAR launch in London, the entire team cannot wait to build ROAR DXB into the city’s leading body transformational specialists just like it is in London.”

The Dubai launch marks ROAR’s fourth facility globally and is the group’s first Middle Eastern destination. Situated in Downtown Dubai in the Burj Vista development on Sheikh Mohammed Bin Rashid Boulevard, the state-of-the-art, 7,000 sqft open plan space provides an exclusive, private member training experience and is ROAR’s biggest site to date.

ROAR DXB is spearheaded by Sarah, her husband and business partner Rich Phillipps, and a team of elite ROAR personal trainers. The specialist team will provide Dubai clients with individualised ROAR transformational programmes that are loved by celebrities such as Dame Kelly Holmes, Pixie Lott, Millie Mackintosh, Vogue Williams and Piers Morgan and include personalised workout plans, bespoke nutrition plans, one-to-one personal training and 24-hour support.

The dynamic gym space is where luxury meets functionality and features bespoke, custom-built gym apparatus by Watson Gym Equipment, a brand used by top trainers and athletes around the world and the expansive gym floor has been designed for multi-functional training. ROAR DXBmembers will have access to an extended free weight area, more than 30 pieces of strength training equipment and a 25-metre track which will give them the opportunity to train dynamically.

The unbelievable results that Sarah and the ROAR team achieve for their clients with ROAR’s 12-week body transformation plan is what has built Sarah’s reputation as the UK’s body transformation queen and has allowed her to become the UK’s most recognised celebrity personal trainer.

ROAR DXB is now officially open and is welcoming new clients. For more information please visit, www.roar-fitness.com/dubai/.