A cultural revolution is about to begin. Tickets are now available for Once Upon A Time in Dubai, the most ambitious, emotional, and spectacular musical ever produced in the region. Opening this December at The Agenda in Dubai Media City, the show is already being called a once-in-a-generation phenomenon — and for good reason.

More than just a stage production, Once Upon A Time in Dubai is the first original large-scale musical entirely created in the UAE, blending Broadway-worthy storytelling with the energy and dreams of one of the world’s most iconic cities. Behind this bold vision is Stéphane Boukris, entrepreneur and cultural trailblazer, who has brought together an international creative dream team — including Universal Music Group MENA as co-producer — to craft a deeply emotional journey of love, ambition, and transformation, set in today’s Dubai.

“This show is a tribute to everything Dubai represents: ambition, diversity, and the power to build your own destiny,” says Boukris. “We are creating something people will never forget.”

A World-Class Team Behind the Curtain

The production brings together talents who have previously worked on global shows such as Céline Dion, Disney shows, and Arabs Got Talent (MBC). From lighting to choreography and technical design, every detail is crafted by artists and technicians at the highest international standards.

A Story That Speaks to a Generation

At the heart of the show is Will, a young English dancer who arrives in Dubai to search for Sophia, the woman he loves. Along the way, he meets artists, entrepreneurs, and dreamers from all walks of life, culminating in a celebration of courage, community, and reinvention.

The cast features rising stars Amanda Maalouf (X Factor) and Joe Woolford (The Voice UK) — with many of the lead vocalists and performers previously featured on international talent platforms, bringing an exceptional level of stage presence and vocal power. The musical includes over 20 original songs composed by Nazim Khaled, including already-viral hits like “Habibi”, “Stranger in the World”, and “Think Big”.

A City-Wide Movement

With over 150,000 spectators expected across 55 performances, the show is much more than an event — it’s becoming a movement. Once Upon A Time in Dubai is already making waves across the city with:

• Strategic brand partnerships: McDonald’s, Carrefour MAF, Careem, Accor, Mall of the

Emirates, Tilal Al Ghaf, GEMS Education, and more

• Immersive activations: Soundtracks in Hala taxis, QR codes in malls, music in retail

stores, and dedicated social media campaigns

• Youth engagement: Auditions and showcases for students across GEMS schools,

opening the stage to the next generation of performers

The show will be performed in English, and supported by a multicultural creative team led by stage director Johan Nus.

Exclusive Ticket Sale

Tickets are available exclusively via Fever, the global ticketing platform. Pre-sale access has already launched with selected partners such as GEMS, Muse by Chalhoub, and Accor’s ALL loyalty members — with thousands of tickets snapped up in just days.

🎤Behind the scenes videos, interviews with the cast, and a full media kit are available upon request. 📸Press passes for opening week are now being issued — be among the first to witness the birth of a new cultural landmark.