Town Square, Dubai’s first-of-its-kind smartly designed, stylish, green neighbourhood by Nshama, is offering an unprecedented opportunity to ‘Start a new life’ in Dubai’s trendy lifestyle destination with the launch of a social media campaign to win a 2-bedroom apartment.

All you have to do is post a video using your smartphone capturing a special moment in your life, post it on social media channels including Facebook, Twitter, Instagram, Google Plus and YouTube with the hashtag #WinTownSquareDXB to win an apartment in Town Square.

The winner can ‘start a new life’ in Town Square, a vibrant 750-acre (31 million sq ft) development anchored by a central square, the size of 16 football fields, and featuring a range of lifestyle choices including Vida Town Square Dubai hotel and a Reel Cinemas cineplex and open-air cinema. Also in close proximity is over 2.5 million sq ft of retail with over 600 shops and F&B outlets.

Launching the campaign at Reel Cinemas at The Dubai Mall, Fred Durie, Chief Executive Officer of Nshama, said: “The campaign reflects the essence of Town Square, which provides residents a vibrant lifestyle choice in a trendy destination, where they enjoy memorable moments with family and friends. We live in a digitally connected world and what better way to encourage maximum participation than through a social media campaign that is open for all and easy to participate.”

Anyone above 18 years can take part in the campaign by posting original videos of 15 to 45 seconds duration. Those who are younger can nominate an adult to receive the prize on their behalf, if they win. Video submissions close on August 15, 2015, at 9pm UAE time (GMT +4).

The posted videos that receive more than 10 ‘likes’ will be evaluated by a jury to choose the most popular ones to enter the second round of the competition. These will be posted on www.nshama.ae, and the top 10 finalists who receive the most ‘likes’ will be short-listed. They will be invited for a face-to-face interaction with the jury and one winner will be chosen to ‘start a new life’ at a two-bedroom apartment in Town Square.

Assuring customers the unique value proposition of living life at their price, Town Square has launched Zahra and Hayat townhouses as well as Zahra and Safi apartments to strong investor response already.  Town Square’ success is defined by the opportunity it offers for middle income and young professionals and families to shift their lifestyle from a rental model to owned homes at affordable price points.

Town Square is located in New Dubai near Al Barsha, in close proximity to Arabian Ranches Golf Course, Dubai Polo & Equestrian Club and Al Maktoum International Airport, near the site for the World Expo 2020. It will feature over 3,000 townhouses and over 18,000 apartments as well as substantial retail, hospitality and commercial space. Town Square has a high land-to-building ratio, with more open spaces for a greener community.

For more details on Town Square and the #WinTownSquareDXB campaign, please visit: www.nshama.ae or call: 800 674262 (toll free UAE) or +9714 3661682 (international).