Tradeling, the hyper-growing eMarketplace focused on business-to-business (B2B) transactions in the Middle East and North Africa (MENA) region, has recorded robust growth in its food and beverage vertical.

With over 50 per cent of its total sellers serving the F&B sector, online B2B transactions have reported consistent growth in the past months, highlighting the marked shift by F&B operators to purchase products and raw materials online through Tradeling.

Tradeling has also been supporting the F&B sector during the pandemic offering 5 per cent cashback on all purchases for hotels, restaurants, and caterers, as part of a confidence-boosting measure. The company has already made a cash-back of several million Dirhams to the HoReCa customers. Tradeling is now showcasing its offerings for the F&B industry at Gulfood 2021.

Tradeling was launched at Gulfood last year with Food, Beverages & Hospitality as well as Office Supplies as its first verticals. As the sectors had the most immediate impact, the company expanded to other verticals, including Health & Wellness, a much-needed vertical offering access to the global supply of high-in-demand items. Since then, Tradeling has added another 10 categories.

Muhammad Chbib, CEO of Tradeling said: “As the region’s first focused e-marketplace for the B2B sector, we have seen sustained growth in online transactions in our F&B portfolio over the past few months. This underlines the rise in industry confidence, with steadily growing demand for F&B supplies and raw materials. We serve as the definitive eMarketplace offering the HoReCa sector every input they need to grow their business. By accessing suppliers from across the world, our customers benefit from increased cost-efficiency and ease of logistics.”

He added: “In addition, we provide additional support to our customers, such as through the millions of cash-back payments we have already offered to HoReCa partners, as well as the PayLater service, which gives our users extended payment terms. By listening to our customers’ needs, we continue to see a consistent increase in online orders, particularly in the food, beverage and hospitality vertical. As a digital marketplace serving the B2B sector, this is a good indication of the robust growth of the food service sector.”

In addition to becoming a seller on Tradeling, F&B partners can benefit from exclusive advantages including regular discounted campaigns and other offerings.

Tradeling has over 60,000 suppliers with 46,000 SKUs across the 13 categories. Over the last six months the company has significantly grown its trade volume by five times and clocked over 150,000 unique visitors per month. The company reached over 5,000 registered buyers across the international markets with most buyers from the UAE.

Led by a team of experienced technology startup builders, Tradeling ensures a reliable and smooth trade process in addition to providing logistics and financing solutions. Connecting global suppliers with MENA-based demand, Tradeling leverages advanced technology to optimise the supply chain and creates economic value in addition to mitigating risks. Today, Tradeling has suppliers from over 25+ countries.