Travel & Tourism Companies in UAE Must Embrace Online Marketing
Tourism industry in the UAE is showing positing trends in Dubai. The recent numbers show that the tourism is one of the booming sectors of UAE. This poses competition among the stake holders as well as open new avenues for reaching new customers across the world by embedding key strategic online marketing tactics, noted key industry speakers at an event at the Sofitel Hotel in Jumeirah Beach Residence.
The  event, organized by Potential.com and Google, was attended by more than 200 experts from major travel and tourism companies, focused on the role of online marketing in increasing sales; better reach for new customers; boosting website traffic, in addition to reaching and engaging new clients directly. The event also discussed the impact of the Internet to develop and increase corporate business; effective online marketing campaigns; Travel and tourism trends and the future of the industry, in addition to how to assess the performance of the marketing spend.
Mr. Shadi Banna, Managing Partner, Potential.com, speaking about Commenting on his company’s organization of the seminar said: “Online marketing is one of the most vital tools which keeps companies continuously connected to their customers.”  “It’s a cost effective way, and if done properly, it will provide companies a better chance to increase their customer base, since response rates for e-marketing are higher in comparison with other tools” he added.
According to a report released by the World Travel and Tourism Council, UAE accounts for 41% of total investment in the travel and tourism sector in the Middle East. The report also predicted that the volume of investments in the tourism sector in the UAE will grow by 7% yearly.
“In light of these positive indicators witnessed by the travel and tourism sector in UAE, Potential.com is always keen in raising the efficiency of small and medium enterprises operating in this field, by introducing programs designed to help them benefit from modern technologies in digital marketing, which has proven to be the fastest way to reach new customers from around the world,” added Banna.
Marie de Ducla, Industry Head Travel – Gulf, Google, said: “In terms of technology adoption, customers in the Middle East are recognized as being sophisticated and technology savvy, which is evident in the high mobile and internet penetration rates. Hence, travel and tourism companies must prioritize their online marketing tools to advance their businesses and retain new customers.”
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Many people visit Dubai and stay in the compounds of their hotel – which is a total mistake. Get out and about and you’ll stumble across some beautiful buildings (like the one below). Head into Dubai’s old town and there is even a museum you can visit which will fill you in on all the old-ways of the city. The traditional gold markets and fish markets are also a lot of fun, as is the tiny taxi-boat across the creek (which only costs about 20p).