U by Emaar, the premier lifestyle loyalty programme by Emaar, has elevated the member experience with an expanded portfolio of benefits across some of the region’s most iconic attractions and entertainment venues. From thrilling adventures to cultural immersion and family fun, members can now unlock up to 20% savings based on their tier across a curated list of destinations.

Tiered Benefits Across the U by Emaar Experience Pillars

SKY-HIGH ADVENTURES

• At The Top, Burj Khalifa: Enjoy a bird’s eye view of Dubai with up to 20% off on all ticket types, including Level 124/125, Level 148, and The VIP Lounge.
• Sky Views Observatory: Enjoy breathtaking city views and adrenaline-pumping activities like the Edge Walk, with savings on general admission and bundled café and retail experiences.
• The Storm Coaster: Save on single, double, and triple ride tickets.

FAMILY & EDUTAINMENT

• KidZania (Dubai & Abu Dhabi): Inspire creativity and learning with tier-based savings on all admission types—from toddlers to adults.
• Dubai Aquarium & Underwater Zoo: Dive into marine discovery with up to 20% off basic passes.
• Play DXB: Enjoy thrilling VR adventures with up to 20% off reloadable credits.

MUSIC, THEATRE & CINEMA

• Reel Cinemas (UAE & KSA): Indulge in the magic of movies with up to 20% off across all formats, including Standard, Dolby Plus, Premier, and Platinum Suite tickets, as well as F&B from the total bill.
• Dubai Opera – Exclusive Mystery Rates: Dubai Opera, the region’s premier destination for performing arts, offers an extraordinary lineup of shows throughout the year. Members will now enjoy exclusive access to mystery rates on select performances, shared only via a dedicated, members-only email, ensuring an elevated and exclusive experience.
• Arabic Music Institute: Up to 20% off on children’s courses, individual lessons, and professional studio recording sessions.

Adventure & Sports:

• Adventure Park: Access elevated experiences with savings on all ticket products excluding entry-level passes.
• Dubai Ice Rink: Glide into savings on general admission during off-peak hours.

These offers are automatically available to all U by Emaar members based on their tier: Black (5%), Silver (10%), Gold (15%), and Platinum (20%), across the participating venues.

“We’re excited to elevate the U by Emaar experience with more rewarding benefits across some of the region’s most iconic destinations,” said a spokesperson from Emaar Entertainment Group. “These tiered savings reflect our unwavering commitment to delivering exceptional value, while creating meaningful moments that connect, inspire, and leave a lasting impression on our loyalty members.”

To enjoy these benefits, simply present your U by Emaar membership at participating venues.