Best sellers, children’s stories, fiction and self-help books are not the only things on the minds of the 135,000 shoppers who have descended on Dubai Studio City’s Sound Stage during the first-week of the 11-day Big Bad Wolf Book Sale.

UAE residents, tourists and book lovers have been shopping round the clock for their favourite titles at 50% – 80% discounts off recommended retail price. However, UAE’s bookworms haven’t just been purchasing books to satisfy their thirst for reading and knowledge, philanthropic book lovers have also been picking up titles to be distributed to underprivileged children through the Big Bad Wolf Books’ social responsibility arm – the Red Readerhood.

This year, the Big Bad Wolf Book Sale has partnered with Dubai Cares to donate books to underprivileged children in Kenya. The Big Bad Wolf Book Sale encourages the public to purchase and donate a book at the Red Readerhood corner to support the noble mission of Dubai Cares as it continues to bring hope to underserved and vulnerable children and young people in developing countries by supplying them with books and knowledge.

“Red Readerhood is a key initiative for us in every market we visit. Last year, we donated over 5,000 books to underprivileged children and this year, we hope to donate even more. The Big Bad Wolf Books have kick-started the initiative by donating 500 books to the cause. We are always amazed to see the generosity of our customers and want to thank them for giving children of every background a chance to read, learn and grow,” said Mohamed Al Aidaroos, Managing Partner, Ink Readable Books, organisers of Big Bad Wolf Book Sale Dubai 2019.

“Our mantra is to change the world, one book at a time. We work closely with publishers around the world to make books affordable and accessible to people from all walks of life and this includes unprivileged children across the world. Through our partnership with Dubai Cares, we want to ensure that children around the world have the chance to hold a book in their hands – that will assist in their learning and development,” continued Al Aidaroos.

The Big Bad Wolf Book Sale is also supporting local author, Gulmehek Khan, aged eight years who has written a poetry book – Flowers. Gulmehek will be signing copies and selling her book from Thursday to Sunday and all proceeds will go to Big Bad Wolf Book’s CSR arm, Red Readerhood to support children in need.

Dr. Tariq Al Gurg, Chief Executive Officer at Dubai Cares, said: “We are delighted to partner with Big Bad Wolf and we hope this collaboration will be the first of many more to come. This partnership is a testament to our commitment to education and learning.”

Open 24 hours a day until 11.59pm on Sunday 20 October, the sale features three million brand-new English-language books available at 50% – 80% discounts off recommended retail price.

Social Platforms

Fans can stay up to date on the latest Big Bad Wolf Book Sale Dubai news, giveaways and more via dedicated social media pages:

• Facebook: @bbwbooksuae
• Instagram: @bigbadwolfbooks_uae