Developed and launched in the UAE, kids’ social networking App Play:Date, announced today that it received growth investment worth $ 100,000 from Boopin, one of UAE’s fastest growing full-fledged ‘local to global’ digital marketing agency.

The investment is a combination of cash and cash equivalents, that will enable Play: Date to fuel continued growth, innovation and expand reach of the app. Boopin’s expertise and skill set in their discipline of digital marketing, advertising and branding will support & strengthen Play: Date further.

Shamim Kassibawi, Founder & CEO of Play:Date, said, “As we move into our seed funding round, it is key for us to onboard the right strategic partners that add value and bring their knowledge and experience to the table. Joining hands with Boopin, a local startup that has successfully established subsidiary branches in Abu Dhabi, Shanghai & Singapore, was a natural fit to support Play: Date in our next stage of growth and international expansion.”

Shadi Abdulhadi, Founder and CEO of Boopin, said, “ At Boopin, we are keen to support socially impactful startups and Play:Date fit that exact criteria. We’re extremely happy to be able to equip the Play: Date team with the necessary skills and tools to become globally competitive.”

Play:Date promises to create a convenient way for parents to build their kids social circle and provide families with affordable experiences that can be enjoyed altogether as one. The app is available for download on iOS and Android.