Thousands of UAE citizens, residents and visitors today helped set a new Guinness World Record for the longest line of photographs ever gathered.

The record-breaking line of photographs measures 1655.192 meters (i.e. more than 1.5km) long, and is on display in the atrium of Dubai Festival City. Thousands of UAE citizens, residents and visitors took part in the attempt, which was part of a partnership campaign between Procter & Gamble and Carrefour, which is operated by Majid Al Futtaim.