Veo is encouraging everyone to get out and get active this November. Open to both members and newcomers, the inclusive lifestyle brand is back with its signature 24-hour cycling event, allowing you to pedal for a purpose and make a tangible impact in the fight against childhood cancer. Taking place as part of the Dubai Fitness Challenge 2025, this unique endurance ride is the ideal way to contribute to a meaningful cause and get fit in the process.

Launched in 2024 by Veo’s Master Trainer Marwan Albanna, the Veo Ride quickly became a standout of last year’s Dubai Fitness Challenge. Its 24-hour format features continuous one-hour cycling sessions, so participants can join at their preferred times while cycling against the backdrop of Dubai Creek Harbour’s iconic skyline. The first edition attracted a myriad of fitness enthusiasts eager to test their stamina and embrace the thrill of non-stop cycling in a supportive, community-driven environment, and this year is sure to be no different.

Held in partnership with the Al Jalila Foundation’s Child Fund, each one-hour cycling session, expertly led by Marwan Albanna, will see every pedal stroke contribute to a cause that truly matters. As a global healthcare philanthropic organisation, Al Jalila Foundation provides medical treatment for those unable to afford care, funds ground-breaking research, and offers scholarships to nurture the next generation of healthcare professionals. The cycle will directly support children undergoing cancer treatment, restoring hope and empowering families toward a brighter future.

With limited slots for each session and riders of all levels welcome, make sure to register early to secure your spot, and help turn fitness into meaningful action that supports children in need.

When: Friday, 21 November to Saturday, 22 November, from 10:00 AM to 10:00 AM

Where: The Viewing Point, Dubai Creek Harbour

Event: 24 one-hour cycling sessions led by Master Trainer Marwan Albanna

Registration: https://www.veofitness.com/en/events/

For more information, please follow Veo on Instagram or visit www.veofitness.com.