Master entertainment creators, Immersive Experiences (iEX), has launched an interactive, state-of-the-art children’s edutainment museum called woo-hoo!. The huge venue will officially open for families in the beginning of November and is located in Al Quoz, right opposite iEX’s popular Xstrike venue.

Offering a seamless blend of education, discovery, development and play,children aged up to 12 will have hours of fun across 10 themed galleries and enjoy refreshments and artisan coffee at woo-hoo!’s on site café called “The Nest”. Each gallery hostsspecial interactive exhibits designed to spark children’s curiosity, imagination and innovation whilst delivering clear learning objectives.

woo-hoo!focusesondelivering experiences which enhance a child’s development while engaging in meaningful and entertaining experiences with their families. The skill development is established through, promoting creative expression, fostering critical thinking and strengthening the bond between children and their families whilst being active and adventurous.

The venue will offer additional programs and events including parents’ classes, camps and much more which have all been designed to support important aspects of families and the wider community.

In their effort to prioritize the safety of families and children, the team are following strict Covid-19 precautions across the venue including temperature measurement, admission capping, 2-meter social distancing and hand sanitizers installment. In addition, masks will be worn at all times for guests aged over four years and online payments/bookings are encouraged.

“Now, more than ever, we know the parenting community is still navigating around all the educational issues for Covid-19 and we believe our venue not only allows children to play and have fun, it also ensures that they are learning key skills as they go. We aren’t another soft play experience – all of our 10 galleries, and the hands-on exhibits within them, have been curated with our key learning objectives in mind; move, imagine, explore, examine and connect. Through art, engineering, music and technology, children will be able to develop a wide range of skills at woo-hoo! including critical thinking and creativity” said Mohamed Ali, Co-Founder and Managing Partner at Immersive Experiences.

“We founded Immersive Experiences in 2017 with a focus on creating engaging and multi-sensory entertainment concepts to completely reshape and disrupt the edutainment industry in the MENA region as a whole.At woo-hoo!, we believe play, engagement and interaction is how young children learn best which is why we’ve created a concept that seamlessly blends entertainment and education to provide a meaningful learning experience for children and their families. We want parents and children to have more than just a really good time here – we want them to learn and grow together and get a richer learning experience.” said Sameer Ali, Co-Founder and Managing Partner at Immersive Experiences.

“We have worked incredibly hard to design a cutting-edge experience at woo-hoo! where no two visits will be the same. The key for us, was to create open-ended galleries and programs that are meaningful for children, their families and the community of Dubai. We want our guests to be the architects of their own journey, and our goal is to offer a platform that sparks the excitement, learning and bonding that’s unique for each guest.” said Danielle Hildreth, Experience Curator at Immersive Experiences

Open from 11 AM to 9 PM from Sunday to Wednesday, from 11 AM to 9PM on Thursdays, and from 9AM to 9PM on Fridays and from 9AM to 7PM on Saturdays, parents can book this incredible family experience at woo-hoo! now online https://woo-hoo.ae/ or through calling 800WOOHOO (800-966466)