PUBLISHING PARTNERS

The Argentinian Football Association has today expanded its presence in the Middle East with the grand opening of a new office, located in the UAE, marking a hugely significant milestone for the current world champions, and one of the most globally recognised organisations within football.

Argentinian Football Association’s Chief Commercial and Marketing Officer,Leandro Petersen and Pablo Diaz, Head of International Department were in attendance today at the grand office opening.

Situated at prime locations in Dubai, Abu Dhabi and soon in Saudi Arabia, the new offices will enable the Argentinian FA to build strategic partnerships and elevate its profile both locally and regionally, while also ensuring its ever-growing Middle East fanbase is brought closer to the heart of the action.

Leandro Petersen said: “The opening of a Middle East office is a huge moment for us as we look to establish a permanent presence in the region, giving us a platform to strengthen ties and enhance our current offerings.

“Naturally, having become world champions in Qatar, the Middle East is a region which means so much to not only the Argentinian Football Association, but the entire country, and we are delighted to have a base from where we can build important long-term relationships with both fans and businesses.

“This region is undoubtedly now one of the key global markets, and for us to be positioned in Dubai will open up many opportunities as we expand our presence on a global level.”

Earlier this year, it was announced the Argentinian Football Association had partnered with DUNE | 23, a leading UAE-based agency specialising in Commercial Partnership and Marketing & Communications within the Sport & Entertainment sector.

The official ribbon-cutting ceremony took place on Friday, December 27, at the DUNE | 23 offices in Dubai. The event was attended by managing partners Lloyd McMillan and Jamie Hosie, who joined the Argentinian FA representatives to mark this historic occasion.

Jamie Hosie, Managing Partner at DUNE | 23 said: “We are proud to partner with the Argentinian Football Association to strengthen its presence across the region. Together, we aim to create dynamic events, produce engaging digital content, and unlock new commercial opportunities to ensure the Argentinian FA remains at the forefront of football in the Middle East.”

The strategic alliance ensures the Argentinian Football Association will expand its footprint in key markets, including UAE, Saudi Arabia and Qatar, with DUNE | 23 organising events dedicated to the evolution of the brand in the region, creating the appropriate digital content and serving as a reference point for new commercial and sponsorship opportunities.