The pandemic has made the businesses realize that customer engagement is what will help them sail through these times. Customer Engagement is the emotional connection between a brand and its customers. It is a process where customers interact with the brand through various channels to develop and strengthen their relationships. Customers that are highly engaged […]

The Dubai International Financial Centre, DIFC, Courts has signed a cooperation agreement with the Dubai Investment Development Agency, Dubai FDI, an agency of the Department of Economic Development, DED, in Dubai, to support the emirate’s economic ambitions outlined in Dubai Plan 2021. Building on cooperation first initiated in 2015, the terms of the memorandum state […]

In line with its commitment to enhancing foreign direct investment (FDI) into Dubai and enabling investors to grow and expand their business across regional and global markets, the Dubai Investment Development Agency (Dubai FDI), an agency of Dubai Economy, recently hosted an event during which a Golden Residency was presented to Sun Jiansheng, Chairman of […]

Dubai Economy, in co-operation with the Dubai Sports Council, has shut down a swimming pool in a sports facility that failed to display physical distancing stickers. Inspectors from the Commercial Compliance & Consumer Protection (CCCP) Sector in Dubai Economy also imposed penalties on three commercial establishments for their employees’ lack of commitment to wearing masks, […]

Emirates has introduced an exciting new deal that will help international students to see more of their family, and more of the world during the year. Whether it is to travel between home and school, or to see more of the world with friends during school breaks throughout the year, student travellers can enjoy special […]

Get ready to experience amazing as the Middle East’s largest theme park destination Dubai Parks and Resorts™is set to re-open the doors to MOTIONGATE™ Dubai, the largest Hollywood-inspired theme park in the Middle East, and Lapita™ Hotel, UAE’s one-of-its-kind Polynesian-inspired family resort, on 23rd September 2020 with enhanced safety measures, and celebrates its re-opening with […]

The Department of Tourism and Commerce Marketing (Dubai Tourism) has closed four establishments, suspended the permits of 14 others and issued final warnings to 19 more companies for non-compliance with COVID-19 precautionary measures put in place across all tourism touchpoints. Dubai Tourism stressed on the need to preserve and build on the gains made by […]

With the outbreak of COVID-19 pandemic, the trends in technology have evolved at an exponential pace. This has impacted some of the major functions of business primarily marketing, advertising, and lead generation. With this shift, webinars have gained popularity. They provide a suitable platform for a business to establish itself as a thought leader and […]