La Mer, a world-class beachfront destination by Meraas, offers residents and tourists a unique blend of beach and lifestyle experiences. The 2.5-kilometer stretch of sandy beach in Jumeirah 1 located between Pearl Jumeira and Jumeira Bay, is home to an eclectic mix of dining outlets, retail stores, as well as sports and entertainment facilities.

La Mer invites adventurous beachgoers to enjoy a wide range of activities including kayaking, paddle boating, and stand-up paddle boarding. Motorized sports, including jet skis, are also available for rent at the Water Sports kiosks located on both sides of the beach. And for those who just want to spend a relaxing day on the beach, comfortable sun loungers, beach parasols and private dayrooms located a few steps away from the azure waters, offer the perfect solution. La Mer has also introduced a special promotion for beach goers, where customers can enjoy up to 20 per cent discount at select stores and F & B outlets, valid on the same day when they rent a day room or sun lounger bundles on the beach.

La Mer offers a variety of entertainment for children of all age groups. The family-friendly destination features the fun discovery center Little World and the Laguna Waterpark with five waterslides, two play-areas for kids a surf park that is a first-of-its kind in the region, and much more.

In addition, visitors can update their beach and casual wardrobe at Trina Turk, SWIMS, 98 Coast Av., Hamac, Beach Bunny, Pain de Sucre, L’Aqua, and Shaymartian, and complement their summer outfits with exquisite designer sunglasses from luxury optical stores Optifashion, iSea, Glassing, and Sun Eye. Ladies can step into NEO Noir Beauty Center for some exclusive pampering, or browse through a wide assortment of colorful cosmetics at Sephora and Makeup Lab.

La Mer is the go-to destination this summer for families and friends keen to enjoy countless fun activities, delicious food and exclusive shopping experiences.