Dubai’s Department of Tourism and Commerce Marketing, Dubai Tourism, and Saudi Al Tayyar Travel Group, have formed a strategic alliance with the aim of further enhancing Dubai’s position as the preferred destination for Saudi visitors.

The partnership will pave the way for launching unique initiatives that will help expand Dubai Tourism’s marketing reach and visibility within Saudi Arabia, one of Dubai’s top three visitor source markets.

Issam Kazim, CEO of Dubai Corporation for Tourism and Commerce Marketing, DCTCM, said, “We are pleased to form a strategic alliance with Al Tayyar Travel Group, one of Saudi Arabia’s leading travel companies, to work together in promoting the diversity of Dubai’s offerings to Saudi travellers. We have a shared vision of positioning Dubai as the destination of choice for Saudi visitors, and our partnership will further support the achievement of mutual business goals.

“The geographical proximity of our countries and also the fact that we share the same values and cultural backgrounds, makes the GCC, especially Saudi Arabia, a core market for Dubai’s tourism industry. Moreover, families, our key audience, constitute the bulk of the visitors from this region and with the support of strategic partnerships with travel companies such as Al Tayyar Travel Group, we are confident of attracting even more visitors from this segment.”

Abdullah Bin Nasser Al-Dawood, CEO of Al Tayyar Travel Group, said, “Both Al Tayyar Travel Group and Dubai Tourism have ambitious growth plans in Saudi Arabia, and I am thrilled we have reached this new partnership that will continue to significantly benefit our respective businesses, increasing inbound tourism for KSA travellers to Dubai, and boost the GCC travel industry as a whole.”