In a unique twist for Dubai Food Festival, the worlds of beauty, luxury, and dining have converged as Mall of the Emirates hosts an array of pop-up culinary concepts curated exclusively by some of the mall’s internationally renowned brands. Until 14 March, select beauty and luxury brands are offering their own stylish selection of food and beverage options shaped by their unique collections, serving up premium delicacies using quality ingredients.

The fusion of food and beauty sees BVLGARI bring the taste of Rome with exquisite scoops of fresh and creamy gelato, while Sephora serves indulgent milkshakes from its chic counter. L’Occitane presents a selection of delicate macaroons, and over at Jo Malone’s sleek pop-up stand, shoppers can sip refreshing lavender lemonade.

Additional delightful treats will be offered by many other names found among Mall of the Emirates’ diverse retail mix as the mall curates a delectable experience with each participating brand. That includes delicacies from Hérmes, Clinique, Molton Brown, and Make Up For Ever. The brands’ pop-up stands will be found across the mall for shoppers to discover as they roam between stores. As an added treat, users of Majid Al Futtaim’s SHARE app will gain double the reward points on all F&B and Beauty buys during the campaign period.

Nada Abou Saab at Majid Al Futtaim Properties – Marketing Director for Shopping Malls (East Region) said: “Dubai Food Festival reveals the diversity and creativity of the emirate’s population through a rich variety of cuisine. We are excited to bring something unique and intriguing to the festival as Mall of the Emirates once again finds an innovative way to deliver a memorable experience for our customers. With treats that are both stylish and delicious, our shoppers have one more reason to savour a visit to Mall of the Emirates during Dubai Food Festival.”