As part of ICD Brookfield Place’s initiative for Movember, Reform Athletica joins forces with Ashri Skin, the Dubai-born premium unisex skincare brand, to introduce a series of men-only classes to its programming for the first time. Championing men’s health and wellbeing, the collaboration will combine movement and mindful skincare, with participants receiving complimentary Ashri Skin products as part of the experience.

Bringing together two homegrown brands with shared values of wellness, the collaboration aims to challenge traditional perceptions of men’s self-care, creating an inclusive and supportive environment where men can invest in their physical and mental resilience.  As part of ICD Brookfield Place’s wider commitment to wellbeing, the initiative places a spotlight on the importance of creating spaces and opportunities for men to prioritise their health.

Taking place throughout November, the specially curated classes will invite men to experience Reform Athletica’s signature approach to movement, whilst introducing them to Ashri Skin’s philosophy of mindful skincare. Combining fitness and recovery, the initiative aims to reinforce the importance of community and connection in supporting men’s wellbeing. In line with Movember’s mission, the partnership highlights the power of bringing men together, fostering meaningful relationships and encouraging open conversations around health.

To book a class: www.reformathletica.com/schedule

Timetable:

Each male participant booking a class will also receive an Ashri Skin bag with Soothe & Protect Trio set (Toner, Ampoule, and Moisturiser) and a Gentle Foaming Cleanser, worth AED 619 per bag

• November 11th at 7:30AM – RA Strength

• November 18th at 8:30AM – Microformer

• November 25th at 8:30AM – Reform Method