Emirates, the world’s largest international airline, has unveiled its new Travel Store in Manama, reinforcing its commitment to delivering enhanced customer experiences in the Kingdom of Bahrain, a key regional destination the airline has been serving for 26 years.

The brand-new Emirates Travel Store, located in Seef Boulevard, officially opened its doors on 19 October led by Khalid Bel Jaflah, Emirates’ Divisional Vice President for Commercial Operations, Middle East and North Africa, His Excellency Sheikh Khalid bin Humood bin Abdullah Al Khalifa, Governor of the Capital Governorate, His Excellency Fahad Mohammed Salem Kardous Al Ameri, Ambassador of the United Arab Emirates to the Kingdom of Bahrain, His Excellency Husain Ahmed Al Shuail, Undersecretary for Bahrain Civil Aviation Affairs at the Kingdom of Bahrain’s Ministry of Transportation and Telecommunications, Brigadier Ammar Mustafa Jaafar Al Sayed, Deputy Governor of the Capital Governorate, and Sara Ahmed Buhiji, Chief Executive Officer of the Bahrain Tourism and Exhibitions Authority (BTEA), and Reema Al Marzooqi, Emirates’ Country Manager Bahrain. The opening ceremony was also attended by several other senior government officials, business partners and media representatives.

Khalid Bel Jaflah commented: “Bahrain holds an important place in the Emirates network, and we have been part of the Kingdom’s communities and skies for more than 26 years. The opening of our new travel store in Manama reflects our continued investment in the Bahraini market and our commitment to transforming the customer experience through more innovative solutions, helping deliver on our ‘Fly Better’ promise right at the point of booking.”

The Emirates experience, up close in Manama

Located in Unit 15 on the ground floor of Seef Boulevard, the 215-square-metre Emirates Travel Store offers a modern, welcoming space featuring soft beige tones, ambient lighting, and the Ghaf Tree motif thoughtfully built into the interiors. Customers can easily connect with expert travel consultants for flight bookings, itinerary planning, personalised recommendations as well as book Emirates Holidays packages.

A key highlight of the space is the Boeing 777 Business Class seat on display, offering visitors a first-hand glimpse of the premium travel experience that Emirates has on offer. The retail experience is further enhanced by an interactive selfie mirror and a new queue management system designed to streamline customer service. The store is open from 8am to 6pm, seven days a week.

26 years of connecting Bahrain to the world

Since launching operations to Bahrain on 25 January 2000, Emirates has been seamlessly connecting Bahraini passengers to Dubai and beyond, offering access to close to 140 destinations across its global network. To date, the airline has operated more than 52,600 flights and carried around 8.3 million passengers between Bahrain and Dubai.

Today, Emirates operates 14 weekly flights between the two cities, served by a mix of Boeing 777 and Airbus A350 aircraft featuring the latest Premium Economy and Business Class cabins, and refreshed cabins throughout. Travellers from Bahrain enjoy convenient connections via Dubai to destinations including Dhaka, Manila, Thiruvananthapuram, Kochi and Chennai, while the key markets for passengers travelling into Bahrain include Dubai, Dhaka, Manila, Thiruvananthapuram, Bangkok and Kochi.

Beyond passenger services, Emirates SkyCargo supports Bahrain’s trade links, connecting local businesses to global markets and carrying hundreds of thousands of tonnes of cargo to and from the Kingdom over the years.

Emirates remains committed to delivering a world-class service, expanding global connectivity, and strengthening its partnerships within the Bahraini market, while continuing to invest in its fleet, cabin interiors, and inflight entertainment and connectivity.