Rainbow Milk, one of the legendary brands of FrieslandCampina Middle East, part of Royal FrieslandCampina- one of the largest dairy- cooperatives in the world, launched its ‘Proud to Be Part of Your Life’ Campaign on the UAE’s 43rd anniversary celebrations. The campaign draws inspiration from the brand’s proud association with the country since 1955. The major highlights of this campaign are the introduction of two innovative activations in the UAE – The ‘Oculus’ 360° Virtual Reality & a Twitter Gift Vending Machine.

Using the latest Oculus DK2 headset – a 360 degree virtual reality experience, users were taken through a memorable & unique journey of the country’s past and present! Another engaging activity that Rainbow introduced was the Tweet Activated Gift Vending Machine, in which users had to stand in front of the vending machine and send a simple tweet to @RainbowMilkUAE with #PrideOfUAE to instantly win a gift from the machine.

These activations were organised at Arabian Center Mirdif, Dubai and Marina Mall, Abu Dhabi from November 28th to December 04th, 2014. The Oculus Experience will also be available at Rainbow’s pop up bus road show that has been organised across major spots of the UAE like, Global Village, Mamzar Park & Sharjah Corniche, till December 08th 2014. You can get full details of the event on facebook.com/rainbowmilk.

Hein Raijmakers, Regional Marketing Director, at FrieslandCampina said, “Rainbow Milk has a long history in the UAE and we share a close relationship with many generations. Now with the launch of the ‘Proud to Be Part of Your Life’ Campaign we are celebrating the bond of togetherness and magnifying the national spirit of the UAE. In spirit and truth, Rainbow plans to be a part of the nation- wide festivities during the 43rd anniversary of the UAE’s founding. We also take this opportunity to extend our heartfelt congratulations to the President Sheikh Khalifa, and Vice President, Prime Minister and Ruler of Dubai, Sheikh Mohammed bin Rashid, as well as the Supreme Council Members, all Rulers of the emirates and the people of the UAE.”

Rainbow Milk is loved by the United Arab Emirates consumers and the ‘Proud to Be Part of Your Life’ Campaign Rainbow wants to assert that Rainbow is proud to be part of UAE’s culture & tradition.

About Rainbow Milk:
Rainbow Milk stands for health and vitality offering a range of long life dairy products and derivatives including long life milk, milk powder, evaporated milk, sweetened condensed milk and cream.

The brand has been active in the Middle East for decades and has won the heart of many consumers, not just with its broad range of dairy products but also with its rich, nutritious and loveable taste. Rainbow products contain up to 27 essential vitamins and minerals and are produced according to ISO standards.